Rhaetian Railway’s Bernina Express and footplate rides wanted to be known to a broader target group. For this, we initiated a collaboration with the breakfast show Frühstücksfernsehen on Sat.1, the TV channel with the greatest reach. The TV team shot on site — the result being a five-minute feature shown on Sat.1’s Frühstücksfernsehen. The show increased the number of Rhaetian Railway’s customer inquiries.
The holiday region Seiser Alm wanted to position itself as a hiking destination that offers variety to outdoorsy travelers. For this, we organized an individualized influencer trip for the adventure blog Off the Path: a several-day cabin tour of the region Seiser Alm. Off the Path also managed the Instagram channel alpedisiusi.seiseralm and published three blog articles, three YouTube videos, three Facebook posts and nearly 20 Instagram posts with over 25,500 interactions in 1 month. The followers responded positively and sometimes went on to do the cabin tour themselves, as shown in a number of comments.
Santorini and Milos
We collaborated with the travel blog Travel on Toast to create online content for the islands Santorini and Milos and increase the Marketing Greece’s website traffic. For extensive storytelling, the bloggers flew to these islands and wrote three blog posts about various topics, including “Santorini: 13 reasons to vacation in Greece”. In total, 15 posts were published on Instagram with an average interaction rate of 3.7 and two videos were published with a reach of over 14,500.
Strategy & Content