Wilde & Partner supports the “City Break Campaign” of Aegean airline with a native integration in relevant key media in order to push the destinations Athens and Thessaloniki for city travellers from Germany. The agency is responsible for planning, consulting, media selection and creation during a two-week period. The agency network is used for the short-term booking of native advertorial placements on stern.de and brigitte.de (online & mobile) incl. Native Teaser Bundle and social media extension. The result is an authentic storytelling all about Athens and Thessaloniki. Ad impressions: 5.5 million.
Campaign conception and implementation SANI Resort
In spring 2019 Wilde & Partner will implement a target group specific, seasonally adapted, cross-media and native advertising for the SANI Resort in Chalkidiki. Thanks to the existing networks and long-standing partnerships with the publishing houses, the agency can take advantage of attractive conditions and is responsible for campaign conception, consulting, media selection, coordination of publications and the final reporting. In order to achieve sustainable, positive cooperation for editorial integration, Wilde & Partner opted for a 360-degree approach with integration in print, online/mobile, social media and newsletters. Ad impressions: 90.762, A-Ad Takeover click rate: 4.59%, duration four weeks.
Strategy & Content