TV Shoots, Podcast Features, and Booking Success through Traditional Earned PR – Travelcoup Travelcoup

Travelcoup is Europe’s first provider of the semi-private jet concept, offering regular flights from Munich and Zurich to Palma de Mallorca and Ibiza. Founded in 2020 by Niclas Seitz, this young company based in Switzerland provides passengers with the benefits of departing and arriving at General Aviation Terminals, ensuring short walks to the aircraft and minimal waiting times at security checks and immigration. With each booking, the company automatically offsets the greenhouse gas emissions associated with the trip. In spring 2024, the innovative airline launched a trial of its exceptional concept on the first domestic route between Munich and Hamburg.

Our Mission: To increase brand awareness and strengthen brand perception through the domestic test route. Since Travelcoup did not undertake any advertising measures aside from its collaboration with Wilde Partner, our communication efforts were also focused on driving sales for the test route. Our Approach: Leveraging classic PR strategies and our strong, personal media connections.

At the launch of the offering, a press release containing detailed information about the test route’s flight connections as well as a general explanation of the semi-private jet concept was sent to a curated press distribution list consisting of German-speaking tourism trade media, aviation media, and local media in Munich and Hamburg. This resulted in numerous features in online media. As part of ongoing media relations, the offer was pitched to close media contacts and the test route was placed in discussions with media representatives. Through this commitment and direct conversations with, among others, TV production companies, unique opportunities arose to position Travelcoup across extensive channels nationwide:

The Travelcoup offering was featured on the educational TV program Galileo. Filming took place on February 23 during the flight from Munich to Hamburg, showcasing the semi-private jet concept compared to traveling the same route by train. On the day of the shoot, several editorial visits with interviews occurred on-site; the team visited media outlets such as the tourism trade publication fvw and the news magazine Der Spiegel. Additionally, during the return flight on February 23 from Hamburg to Munich, the podcast “Luftraum” was recorded, with the host interviewing CEO Niclas Seitz. Complementing this, an individual press trip was organized for the editor-in-chief of the men’s magazine Tweed on the domestic flight route—resulting in a subsequent feature in the magazine.

Wilde Partner’s strategic communication efforts for Travelcoup yielded numerous positive outcomes. The test route experienced exceptionally high demand from end consumers, reflected in an average occupancy rate of over 80 percent. Additionally, extensive media coverage generated increased visibility. CEO Niclas Seitz regularly receives feedback from customers who became aware of the semi-private jet offering through the press. Beyond end consumers, journalists and media outlets also took notice of the domestic offering and sought to experience it through individual press trips.