Althoff Hotels | Multipliers & Networking Event at the Althoff Seehotel Überfahrt
Wilde & Partner organized an exclusive networking and multiplier event with the aim of communicating the opening of the newly refurbished Restaurant Überfahrt and at the same time positioning the Althoff Seehotel Überfahrt on Lake Tegernsee as a stylish art and lifestyle destination. Under the title “Mon meets Culinary Arts”, renowned art historian and art consultant Mon Muellerschoen curated a culturally sophisticated and socially relevant gathering of female entrepreneurs, collectors, actresses and art-loving decision-makers. The special claim: the authentic combination of contemporary art, fine cuisine and personal exchange in a top-class setting.
In addition to art, the focus of the evening was on the hostess of the new culinary concept: top chef Cornelia Fischer. With her fun and fine dining approach, she not only shaped the gastronomic experience of the event, but was also specifically positioned as a creative identification figure for the Überfahrt restaurant. Under the credo “Regional ties with a view of the world”, Cornelia Fischer elegantly bridges the gap between the fine cuisines of the world and her deep roots at home. Complemented by her personal presence, she won over the guests and created a direct emotional connection to the brand. Cornelia Fischer’s strong host role attracted attention far beyond the evening – for her person and her gastronomic concept.
“Mon meets Culinary Arts” proved to be a strategically effective format in the luxury hotel industry: it succeeded in establishing the hotel as a place for curated experiences and inspiring encounters, building new networks and at the same time inspiring a relevant target group for the hotel. The combination of art, cuisine and communication not only worked on site, but also ensured media coverage such as in the society magazine BUNTE, stylish content in social networks and sustainable positioning of the Althoff Seehotel Überfahrt and its protagonist. A successful example of brand-building staging with depth – stylish, strategic and with a lasting effect.
