Sunny Cars | PR Round Table strengthens brand in the B2B segment

About Sunny Cars

Sunny Cars is the quality car rental provider. Around 180 employees provide unique driving experiences in over 120 countries worldwide for Sunny Cars customers from the DACH region, Benelux, France and Italy. In the past financial year, the company recorded almost one million bookings and is one of the leading car rental providers in the industry. With its all-round carefree guarantee, the service and quality champion offers the most comprehensive inclusive package on the market. Thanks to a free cancellation option until shortly before rental, customers are always on the safe side and receive their payments back quickly and without deductions if they cancel.

Challenge & goal

Sunny Cars has been relying on Wilde & Partner’s expertise in B2B communication for over 15 years. Because the most important sales partners come from the tourism industry, the focus in this area is on the tourism trade press. A close connection to the media representatives of these trade journals in order to get the brand regularly talked about is therefore one of the important components of the holistic communication strategy.

Our approach

In order to create a deep understanding of the Sunny Cars brand among the tourism trade press, comprehensive background information and up-to-date insights are needed in addition to traditional press releases and interviews. The establishment of a PR Round Table aims to facilitate these deep dives across all media and countries: An annual event that gives editors the opportunity for a direct exchange with the management and at the same time provides exciting insights into Sunny Cars.

Results: Successful transformation and measurable successes

By repeating the PR Round Table on a regular basis, we have succeeded in establishing it as a fixed date in the otherwise overcrowded calendars of the specialist media world. In addition to personal exchanges, comprehensive publications are regularly produced in all relevant tourism media. In this way, the most important messages are targeted precisely where many bookings are triggered: with the sales partners.

Conclusion

The extensive cooperation with the tourism trade press throughout the year reaches a high point with the PR Round Table. The format has established itself and regularly generates a high participation rate and a comprehensive media response. The PR Round Table is an important beacon in the communication strategy and increases Sunny Cars’ brand awareness among its important partners.