La Zambra | GRAZIA Creation Camp 2024

The GRAZIA Creation Camp is an exclusive event format organized by the renowned Klambt publishing house. Over one weekend, around 40 opinion leaders from the fashion, beauty and lifestyle industry come together to experience unforgettable moments with GRAZIA and the cooperating brands. The focus is on shared experiences, high-quality content and unique encounters. La Zambra was chosen as the exclusive host and hotel partner for the 2024 edition. The five-star resort impresses with its luxurious, lifestyle-oriented ambience, impressive architecture and iconic flair – once a popular meeting place for celebrities of the 80s and 90s as the Byblos Hotel. The collaboration took place on a barter deal basis.

Challenge and goals

The overarching objectives of the camp were clearly defined:
La Zambra was to be positioned as a luxury destination in the German-speaking market and brand awareness was to be significantly increased. The aim was also to generate high-quality content for the hotel’s own channels and to position the resort as a top address for exclusive experiences and a sophisticated lifestyle.

Measures

A holistic concept was developed and implemented in close coordination with Klambt Verlag, the brand partners, the La Zambra event and marketing team and the travel provider.
The camp program included various workshops and experiences in which exclusive content was created for the channels of GRAZIA, the brand partners and the participating influencers. At the same time, a varied hotel program – from morning yoga sessions and relaxing spa treatments to olive oil tasting and an excursion to the nearby village of Mijas – ensured authentic experiences and emotional moments. Culinary delights in the form of themed lunches and dinners culminated in a gala dinner that culminated in a surprise party in the hotel’s own club – in a place where greats such as Lady Di and the Rolling Stones once partied.

Results: Successful media presence and reach

The strategic and creative implementation of the GRAZIA Creation Camp led to impressive results. The cooperation on a barter deal basis enabled the targeted use of a media budget across the Klambt titles and ensured extensive editorial coverage on the GRAZIA and Petra channels. The print, social and online contributions achieved a total reach of over 8.4 million. In addition, the authentic contributions from 28 content creators on their personal channels generated an additional buzz with a reach of more than 9.7 million. The intensive encounters between editorial managers, influencers and brand partners also offered valuable networking opportunities and paved the way for future collaborations.

Conclusion

With the GRAZIA Creation Camp, we were able to successfully position La Zambra as a luxury destination in the German-speaking market. The successful combination of an exclusive event concept, strategic PR work and targeted content marketing has sustainably increased media visibility and reach. La Zambra presented itself as a top address for exclusive experiences and a sophisticated lifestyle – a complete success that exceeded expectations in every respect.