Our aim is to make brands shine. The Brand Communications unit uses individually tailored strategic concepts to best position companies and service providers in their market environment. We develop brands to have an unmistakable recognition value that stand out from other market participants in a targeted and sustainable manner. We achieve this through extensive SWOT analyses of the client’s competencies and through emotional storytelling, content distribution and target group-specific implementation. We adjust our measure mix to the strategic orientation — from press releases to unique PR events, from expert articles to press trips, from advertorials to influencer campaigns.