Prince of Hesse | The new concept of the Prinz von Hessen magazine

The Prinz von Hessen Magazine has been an important communication tool for the Prinz von Hessen Group for many years. It is published twice a year and presents the Group’s tourist offers in 72 pages. With a circulation of 6,000 copies, it is distributed in the businesses and sent to regular customers and friends of the Hessian House Foundation.

Prinz von Hessen | The new concept of the Prinz von Hessen magazine

In 2021, the Prinz von Hessen Group commissioned Wilde & Partner to redesign the magazine. The aim was to create a customer magazine that not only reflects the company’s values, but also addresses current social issues. The magazine was to be characterized by high-quality content and journalistic standards and not serve purely as a marketing tool. It is also financed by advertisements, which offers sustainable added value for readers and cooperation partners.

Wilde & Partner was responsible for the complete editorial and graphic design of the magazine. This included planning the content, producing the articles and interviews and acquiring the advertisements. The integration of both internal and external topics resulted in a versatile and exciting magazine that is structured in various journalistic formats such as reports, features and recommendations.

The new concept has not only increased the number of advertising partners, but also strengthened the magazine’s reach. Wilde & Partner succeeded in developing the magazine from a coffee table book into a modern lifestyle magazine that has had a positive impact on the reputation of the Prinz von Hessen Group.

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