Connecting Over 1,000 Influencers and Media with the Brand Through Community Management
The Ikos Resorts group is synonymous with exceptional all-inclusive luxury, distinguished by a unique hospitality concept that meets the highest standards of comfort, service, and exclusivity. With locations in the most beautiful regions of Southern Europe, Ikos Resorts sets new standards for travelers who prioritize quality and relaxation.
The resorts are more than just a destination—they are an experience, tailored for couples and families who seek exclusivity combined with a wealth of amenities and first-class services.
Goals and Strategy
To solidify its leading market position and drive further growth, Ikos Resorts collaborates closely with the Munich-based PR agency Wilde & Partner. Die Partnerschaft basiert auf der gemeinsamen Vision, Ikos Resorts als die führende Marke für All-inclusive-Luxusreisen im DACH-Raum zu etablieren. Unsere strategische Ausrichtung zielt darauf ab, Ikos Resorts kontinuierlich im Gespräch zu halten und die emotionale Bindung zur Marke in der Region zu stärken.
Community Management: The Key to Sustainable Brand Building
A cornerstone of this strategy is bespoke community management. Wilde & Partner takes charge of building, managing, and continuously developing the exclusive Ikos Resorts community. By partnering with over 1,000 influencers and media representatives in the DACH region, we ensure ongoing reach and positive resonance, boosting both the visibility and credibility of the brand. Our agency guarantees that each community member enjoys a seamless, value-driven experience in their collaboration with Ikos Resorts.
Exclusive Benefits for the Ikos Community
Ikos Resorts offers its community members unparalleled benefits. Influencers and media partners are invited to experience the luxury of Ikos Resorts through exclusive stays tailored to their specific needs and target audiences. These collaborations generate impressive reach and deepen connections with the brand. A standout example is influencer Farina Opoku, whose social media activities for Ikos Andalusia reached over 14 million users. This demonstrates how targeted community management can enhance brand presence while delivering authentic messaging.
Ikos Resorts in the Media Landscape
Strategic media placements further strengthen Ikos Resorts’ position. For instance, a TV feature on Kabel Eins about the resort reached around 600,000 viewers, cementing its presence in the broader media landscape. These targeted efforts ensure that the Ikos Resorts brand resonates not only with influencers and social media users but also within traditional media. Wilde & Partner’s PR strategies are designed to ensure continuous visibility, making Ikos Resorts a staple in DACH-region media coverage.
Future Prospects and Ongoing Development
Since 2024, Wilde & Partner has been managing Ikos Resorts’ community at the highest level, employing innovative approaches to sustainably strengthen and grow the brand in the DACH region. Our initiatives aim to position Ikos Resorts not just as a luxurious travel destination but also as a pioneer in sustainable, modern travel and outstanding customer service. Through strategic communication and comprehensive community management, we ensure Ikos Resorts remains at the forefront of the competitive tourism industry.
Sustainability and Social Responsibility
Ikos Resorts places a growing emphasis on sustainability and social responsibility. The brand actively minimizes its environmental footprint and supports local communities by promoting sustainable practices within its resorts and engaging in social initiatives. Guests can trust that their stay is not only luxurious but also aligned with responsible values.
