Brand Concept and Rebranding Ayurveda Resort Mandira

Das Ayurveda Resort Mandira in der Steiermark, gegründet von Christina Drexler, setzt neue Maßstäbe für Ayurveda-Hotels in Österreich. Durch die einzigartige Kombination aus traditioneller Ayurveda-Lehre und modernen Erkenntnissen der westlichen Medizin bietet das Resort einen ganzheitlichen Ansatz, der bestmögliche gesundheitliche Ergebnisse für seine Gäste erzielt. Diese Symbiose ermöglicht es den Gästen, Körper, Geist und Seele in Einklang zu bringen und nachhaltiges Wohlbefinden zu erfahren.

The Challenge

Despite its exceptional expertise and diverse range of offerings, the Ayurveda Resort Mandira was not yet sufficiently visible to a broader audience. Our task at Wilde & Partner was to make the brand more tangible and experiential, strengthen its presence, and optimize its appeal to target audiences. Additionally, the online presence was to be enhanced to improve the conversion rate.

Strategy and Implementation

1. Brand Work and Repositioning

• Streamlining the product range: Focusing on core offerings to clearly highlight the resort’s unique features.
  
  
• Development of a new Corporate Identity (CI) and Corporate Design (CD): Creation of a fresh visual identity that reflects the resort’s values and philosophy.

2. Website Redesign

• Reduction of page count by 90%: From over 200 pages to a streamlined, user-friendly structure without any loss of traffic.
  
  
• User-centric design: Modern Layouts and clear Navigation as well as an attractive presentation of the site’s contents.
• SEO-Optimierung: Integration relevanter Keywords und Meta-Tags zur Verbesserung der Sichtbarkeit in Suchmaschinen.

3. Integrated PR- and Marketing Mesures

• Targeted press work: Drafting and distributing press releases to relevant media outlets to increase visibility.
• Podcast Production: Development of the MandiraTalk podcast, offering in-depth insights into the principles of European Ayurveda® and the resort’s philosophy.
• E-Magazine Creation: Publication of a digital magazine featuring detailed information, tips, and stories about Ayurveda and holistic health.
• Interactive Dosha Test & Email Marketing: Transformation of the existing Dosha test into an interactive online quiz for lead generation and personalized communication with potential clients.
  
  

Results

• Increasing Brand Awareness: Significant enhancement of media presence and public interest in the resort.
  
  
• Increasing Conversion Rate: Significant improvement in bookings through optimized user navigation and engaging content.
  
  
• Positive Media Response: Numerous publications in leading travel, wellness, and health magazines.
  
  
• Sustainable Growth: The resort has established itself as a leading provider in European Ayurveda® and continues to set new standards.

Conclusion

Through the strategic combination of branding, effective PR initiatives, and a focused digital presence, Wilde & Partner successfully positioned the Ayurveda Resort Mandira. The holistic communication strategy resulted in lasting success, increased brand awareness, and higher conversion rates. We are proud to be part of this success story and to support the resort in its mission.