{"id":34364,"date":"2025-07-09T13:56:55","date_gmt":"2025-07-09T11:56:55","guid":{"rendered":"https:\/\/www.wilde.de\/case\/ugg-community-activation-in-the-munich-flagship\/"},"modified":"2026-01-08T14:33:16","modified_gmt":"2026-01-08T13:33:16","slug":"ugg-community-activation-in-the-munich-flagship","status":"publish","type":"case","link":"https:\/\/www.wilde.de\/en\/case\/ugg-community-activation-in-the-munich-flagship\/","title":{"rendered":"UGG | Community activation in the Munich flagship"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Since February 2025, Wilde &amp; Partner has been responsible for the conception and implementation of community activations at the <a href=\"https:\/\/www.ugg.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">UGG <\/a>store on F\u00fcrstenfelder Stra\u00dfe in Munich. What originally began as short-term event support has now developed into a long-term collaboration as part of a twelve-month retainer agreement with the Australian brand (part of the Deckers Group). <\/p>\n\n<p class=\"wp-block-paragraph\">Our service portfolio ranges from high-profile major events, such as the official kick-off of the UGG season or an exclusive Oktoberfest event, to smaller community activities such as a branded coffee bike or a Pride party with DJ, open bar and curated photo exhibition. The aim of the collaboration is to establish the UGG Store as a permanent focal point for creative encounters, community feeling, inclusion and as a safe space in Munich&#8217;s city center. <\/p>\n\n<br\/>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.wilde.de\/wp-content\/uploads\/2025\/07\/UGG1-min-1280x720.png\" alt=\"\" class=\"wp-image-33289\" srcset=\"https:\/\/www.wilde.de\/wp-content\/uploads\/2025\/07\/UGG1-min-1280x720.png 1280w, https:\/\/www.wilde.de\/wp-content\/uploads\/2025\/07\/UGG1-min-640x360.png 640w, https:\/\/www.wilde.de\/wp-content\/uploads\/2025\/07\/UGG1-min-768x432.png 768w, https:\/\/www.wilde.de\/wp-content\/uploads\/2025\/07\/UGG1-min-133x75.png 133w, https:\/\/www.wilde.de\/wp-content\/uploads\/2025\/07\/UGG1-min-480x270.png 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1280px) 100vw, 1280px\" \/><\/figure>\n\n<br\/>\n\n<p class=\"wp-block-paragraph\">Our work focuses on UGG&#8217;s strategically important target groups: the &#8220;Culture Creators&#8221;, &#8220;Culture Changemakers&#8221; and &#8220;Conscious Brand Heroes&#8221;. At the beginning of the collaboration, we carried out a detailed target group analysis to better understand their socio-cultural background, interests and values. On this basis, we develop customized event formats with high relevance and identification potential.  <\/p>\n\n<br\/>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"508\" src=\"https:\/\/www.wilde.de\/wp-content\/uploads\/2025\/07\/UGG3-min-1280x508.png\" alt=\"\" class=\"wp-image-33291\" srcset=\"https:\/\/www.wilde.de\/wp-content\/uploads\/2025\/07\/UGG3-min-1280x508.png 1280w, https:\/\/www.wilde.de\/wp-content\/uploads\/2025\/07\/UGG3-min-640x254.png 640w, https:\/\/www.wilde.de\/wp-content\/uploads\/2025\/07\/UGG3-min-768x305.png 768w, https:\/\/www.wilde.de\/wp-content\/uploads\/2025\/07\/UGG3-min-150x60.png 150w, https:\/\/www.wilde.de\/wp-content\/uploads\/2025\/07\/UGG3-min-480x191.png 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1280px) 100vw, 1280px\" \/><\/figure>\n\n<br\/>\n\n<p class=\"wp-block-paragraph\">Whether vegan and gluten-free catering to promote food inclusion or add-ons such as a queer photo exhibition and a Tooth-Gem Booth. All elements are curated and tailored to the needs of the community. Every event starts with a comprehensive briefing from UGG, which we use as a basis to select the right format and develop modular event concepts, including add-ons such as personalization stations or interactive booths. Always within the specified budget. Once a graphic briefing has been provided, our in-house creative team takes over the development of all the required visuals: from social assets and print materials such as flyers or fanfolds to the final production and distribution.     <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":2,"featured_media":33135,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"class_list":["post-34364","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UGG | Community activation in the Munich flagship - Wilde &amp; Partner<\/title>\n<meta name=\"description\" content=\"Wilde &amp; Partner transforms the UGG Store Munich into a creative, inclusive hotspot: events &amp; community activations strengthen brand loyalty and reach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wilde.de\/en\/case\/ugg-community-activation-in-the-munich-flagship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UGG | Community activation in the Munich flagship - Wilde &amp; 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