{"id":34273,"date":"2025-10-16T13:22:38","date_gmt":"2025-10-16T11:22:38","guid":{"rendered":"https:\/\/www.wilde.de\/case\/pinot-and-rock-2025-targeting-the-ears-of-wine-lovers-and-gourmets-with-podcasts\/"},"modified":"2025-12-16T11:03:25","modified_gmt":"2025-12-16T10:03:25","slug":"pinot-and-rock-2025-targeting-the-ears-of-wine-lovers-and-gourmets-with-podcasts","status":"publish","type":"case","link":"https:\/\/www.wilde.de\/en\/case\/pinot-and-rock-2025-targeting-the-ears-of-wine-lovers-and-gourmets-with-podcasts\/","title":{"rendered":"Pinot and Rock 2025 | Targeting the ears of wine lovers and gourmets with podcasts"},"content":{"rendered":"\n

Pinot and Rock<\/strong> in Breisach combines top international acts such as Snow Patrol, Travis, Jan Delay & Disko No. 1, Max Herre and Joy Denalane with fine wines from local winegrowers and culinary creations from celebrity chefs with a total of five Michelin stars. The festival is aimed at a discerning target group that consciously combines music, wine and haute cuisine. <\/p>\n\n

Objective<\/h2>\n\n

Our task was to position this extraordinary festival specifically with wine lovers and gourmets, i.e. to create awareness exactly where the community informs itself, exchanges recommendations and finds inspiration.<\/p>\n\n

Strategy<\/h2>\n\n

Instead of traditional advertising formats, we relied on authentic storytelling in high-reach wine and gourmet podcasts. Festival founder and exceptional winemaker Fritz Keller personally explained the idea behind Pinot and Rock: why rock music and top wine belong together, how regional winemakers and Michelin-starred cuisine are integrated and what makes the experience so unique. In this way, we achieved a high thematic fit, trust through the host-listener relationship and long-term visibility through permanently available episodes. <\/p>\n\n

Implementation<\/h2>\n\n

We contacted leading formats with strong resonance in the wine, culinary and lifestyle segments – from Keller’s career to the curated wine and food experience to the curated music program. The publications built and reinforced curiosity during the Relevance period. Publications included, among others: <\/p>\n\n