{"id":31447,"date":"2024-10-14T16:39:18","date_gmt":"2024-10-14T14:39:18","guid":{"rendered":"https:\/\/staging.wilde.de\/case\/kitzbuehel-tourism-bringing-the-brand-relaunch-to-international-media\/"},"modified":"2026-02-02T15:08:14","modified_gmt":"2026-02-02T14:08:14","slug":"kitzbuehel-tourism-bringing-the-brand-relaunch-to-international-media","status":"publish","type":"case","link":"https:\/\/www.wilde.de\/en\/case\/kitzbuehel-tourism-bringing-the-brand-relaunch-to-international-media\/","title":{"rendered":"Kitzb\u00fchel Tourism: Bringing the Brand Relaunch to International Media"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The Goal<\/h2>\n\n<p class=\"wp-block-paragraph\">Kitzb\u00fchel is internationally renowned for its stunning mountain landscapes, world-class winter sports, and unmistakable lifestyle. To modernize this image and make it more appealing to a younger audience, Kitzb\u00fchel Tourism enlisted Wilde &amp; Partner for a comprehensive brand relaunch. The aim was to preserve the brand\u2019s historic heritage while introducing a fresh, forward-looking perspective.  <\/p>\n\n<h2 class=\"wp-block-heading\">The Campaign<\/h2>\n\n<p class=\"wp-block-paragraph\">On June 20, 2024, Kitzb\u00fchel officially unveiled its new brand image. <a href=\"https:\/\/www.ots.at\/presseaussendung\/OTS_20240623_OTS0012\/wegweisendes-rebranding-der-marke-kitzbuehel\">Wilde &amp; Partner developed a multi-stage teaser campaign<\/a> that drew attention to the upcoming event. Under the motto <a href=\"https:\/\/www.instagram.com\/kitzbuehel_tirol\/p\/C71b7NltjJr\/\">&#8220;Something New is Coming&#8221;<\/a>, the campaign kept the details of the rebranding a secret until the unveiling, deliberately building up suspense. The campaign caused a stir on social media as well as among tourism and marketing experts and generated a broad response among the local population and an international audience.<\/p>\n\n<p class=\"wp-block-paragraph\">The campaign\u2019s success was evident not only in the overwhelmingly positive reactions from target groups but also in extensive media coverage. Renowned publications such as <em>Bunte<\/em>, <em><a href=\"https:\/\/meedia.de\/news\/beitrag\/2149-kitzbuehel-tourismus-praesentiert-ambitioniertes-rebranding.html\">Meedia<\/a><\/em>, and <em>Horizont<\/em>, along with numerous international B2B and B2C outlets, extensively reported on the new branding. The initiative secured over 65 media placements, establishing a strong presence across print and online channels while effectively introducing the rebrand to a wide audience.  <\/p>\n\n<p class=\"wp-block-paragraph\">Additionally, the teaser campaign achieved impressive social media reach. Thousands of interactions and shared content highlighted the resonance of the new branding with both loyal Kitzb\u00fchel enthusiasts and younger demographics. Using the hashtag #NewKitzb\u00fchel, themes like adventure, exclusivity, and tradition were widely shared, perfectly encapsulating the essence of the new brand identity and delivering a clear message to potential visitors.  <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>The Result<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Thanks to strategic planning and the successful execution of the brand relaunch, Kitzb\u00fchel positioned itself as a modern and appealing destination for a diverse audience. Wilde &amp; Partner ensured the new brand identity was recognized throughout the DACH region and beyond through targeted media outreach, social engagement, and strategic PR initiatives.<br\/>Today, Kitzb\u00fchel stands as a brand that seamlessly blends tradition and innovation. Extensive media coverage and a robust online presence solidified the success of the rebranding, preparing Kitzb\u00fchel to attract a new generation of travelers and winter sports enthusiasts.   <\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"class_list":["post-31447","case","type-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Relaunch for Kitzb\u00fchel Tourism<\/title>\n<meta name=\"description\" content=\"Wilde &amp; Partner Propels Kitzb\u00fchel Tourism into International Media with a Brand Relaunch, Securing Over 65 Publications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wilde.de\/en\/case\/kitzbuehel-tourism-bringing-the-brand-relaunch-to-international-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Relaunch for Kitzb\u00fchel Tourism\" \/>\n<meta property=\"og:description\" content=\"Wilde &amp; 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