Luxury and Lifestyle Communications
The Luxury and Lifestyle Communications unit assists domestic and foreign clients from high-end tourism, fashion, beauty and lifestyle — important expansion segments for Wilde & Partner. This unit develops strategies and creative concepts for brands and creates lasting relationships between brands and the media, opinion leaders and communities. The consultants working for this unit do so with great passion and have much experience with fashion, beauty and lifestyle PR. They see great value in bringing together non-tourism clients with clients from the luxury hotel industry, e.g., for special events, press trips or marketing cooperation. Influencer relations and exact knowledge of which social media expert is best suited to which client are key to achieving lasting success.