Stringent and strategic brand communication is more important for companies than ever. Leaving a lasting impression of brands in the minds of customers, employees, partners and the public to establish long-term recognition requires holistic strategies. The Corporate Branding unit develops such holistic strategic, innovative, creative and cross-media communications concepts for our clients and implements communications, PR and marketing measures that meet the target group’s needs. In addition to excellent knowledge of the market, this unit uses current media, market and consumer research findings to achieve the best results. This unit’s client portfolio includes domestic and foreign destination clients, hotel groups and individual hotels, and providers from the digital marketing and corporate consulting sector.