Category: Kompetenzen EN

Good planning wins half the battle: When it comes to media budgets, this old adage probably applies in particular, because only those who plan their investments with foresight can expect convincing results in the end. For this reason, we at Wilde & Partner attach great importance to profitable media planning and, in the course of this, created a new position for this business area last year. We support our clients in the development and concrete implementation of customised media concepts and advise them on the use of their media budget.

Combined with our years of experience in media planning and our broad network of national and international media, online and offline, we offer an exciting portfolio for high-reach placements. Extensive expertise in campaign-management also helps to distribute the clients’ content successfully in a targeted manner. Together we define the respective campaign goals and position the communication across all types of media – from print to online, TV, radio and social.

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Whether desert or hiking trail, deep snow slope or trekking route – the enthusiasm for sports & outdoor is an integral part of our agency’s everyday life. We are part of the target group and have excellent market and product knowledge. The corresponding know-how results in stories and content that we develop for our clients and place in the appropriate channels. We are also happy to implement campaigns for your products, support corporate publishing or build your community. The topic of sustainability in outdoor sports is highly relevant – for suppliers and consumers alike. Whether ecological aspects or social standards, our team is fit in both and is happy to develop a well thought-out communication strategy.

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Food is more than just “food” – food and drink convey enjoyment and an attitude to life, but are also representative of a value system and health. The consumer of the new 20s is demanding and critical, open-minded and well informed. They demand transparency as well as quick and reliable answers to questions – and quality. Forward-looking action, strategic thinking, trust and education are our strengths here. In addition, we arouse desires with creative ideas and know how to stage products perfectly.

We are convinced that an isolated view of food & beverage brands is no longer appropriate, as it does not reflect the lifestyle of the social media generation. So we always look at “the big picture”, create worlds of enjoyment and focus on synergies with brands and values of existing customers. On a broad show stage, products thus receive the glamorous appearance they deserve.

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The Corporate Communications unit assists clients whose main focus is on B2B and business communication — traditionally, a core field of Wilde & Partner. We raise awareness of companies within their industries and beyond in the target media. We also emphasize maintaining a positive reputation. In addition to classic company PR, our expertise includes risk and crisis communication — an area that has become increasingly important over the years and that is not only important to the travel industry. This unit’s client portfolio includes a number of renowned airlines, ITB Berlin, interest groups, technical service providers and start-ups who focus especially on B2B expansion.

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Stringent and strategic brand communication is more important for companies than ever. Leaving a lasting impression of brands in the minds of customers, employees, partners and the public to establish long-term recognition requires holistic strategies. The Corporate Branding unit develops such holistic strategic, innovative, creative and cross-media communications concepts for our clients and implements communications, PR and marketing measures that meet the target group’s needs. In addition to excellent knowledge of the market, this unit uses current media, market and consumer research findings to achieve the best results. This unit’s client portfolio includes domestic and foreign destination clients, hotel groups and individual hotels, and providers from the digital marketing and corporate consulting sector.

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“Reach the end consumer” is the motto of the Consumer Communications unit. This unit determines brand values to provide guidance and create trust — both offline and online. Our strategic consumer activities are based on our clients’ expectations, needs and wishes. We develop multi-channel strategies to enable potential customers to reach the client’s company through any channel. This unit pursues targeted content placement through new media and an extensive network of existing print media, radio and TV while utilizing various aspects of creative and emotional storytelling. The aim is to manage and shape our clients’ long-term communication and perform targeted project orders.

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Our luxury & lifestyle experts assist domestic and foreign clients from high-end tourism, fashion, beauty and lifestyle — important expansion segments for Wilde & Partner. They develop strategies and creative concepts for brands and create lasting relationships between brands and the media, opinion leaders and communities. The consultants work with great passion and have extensive experience in fashion, beauty and lifestyle PR. They see great value in bringing together non-tourism clients with clients from the luxury hotel industry, e.g. for special events, press trips or marketing cooperations. Influencer relations and the exact knowledge of which social media expert is best suited for which client are key to achieving sustainable success.

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Our aim is to make brands shine. The Brand Communications unit uses individually tailored strategic concepts to best position companies and service providers in their market environment. We develop brands to have an unmistakable recognition value that stand out from other market participants in a targeted and sustainable manner. We achieve this through extensive SWOT analyses of the client’s competencies and through emotional storytelling, content distribution and target group-specific implementation. We adjust our measure mix to the strategic orientation — from press releases to unique PR events, from expert articles to press trips, from advertorials to influencer campaigns.

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