The Corporate Communications unit assists clients whose main focus is on B2B and business communication — traditionally, a core field of Wilde & Partner. We raise awareness of companies within their industries and beyond in the target media. We also emphasize maintaining a positive reputation. In addition to classic company PR, our expertise includes risk and crisis communication — an area that has become increasingly important over the years and that is not only important to the travel industry. This unit’s client portfolio includes a number of renowned airlines, ITB Berlin, interest groups, technical service providers and start-ups who focus especially on B2B expansion.
Stringent and strategic brand communication is more important for companies than ever. Leaving a lasting impression of brands in the minds of customers, employees, partners and the public to establish long-term recognition requires holistic strategies. The Corporate Branding unit develops such holistic strategic, innovative, creative and cross-media communications concepts for our clients and implements communications, PR and marketing measures that meet the target group’s needs. In addition to excellent knowledge of the market, this unit uses current media, market and consumer research findings to achieve the best results. This unit’s client portfolio includes domestic and foreign destination clients, hotel groups and individual hotels, and providers from the digital marketing and corporate consulting sector.
Reach the end consumer” is the motto of the Consumer Communications unit. This unit determines brand values to provide guidance and create trust — both offline and online. Our strategic consumer activities are based on our clients’ expectations, needs and wishes. We develop multi-channel strategies to enable potential customers to reach the client’s company through any channel. This unit pursues targeted content placement through new media and an extensive network of existing print media, radio and TV while utilizing various aspects of creative and emotional storytelling. The aim is to manage and shape our clients’ long-term communication and perform targeted project orders.
Our luxury & lifestyle experts assist domestic and foreign clients from high-end tourism, fashion, beauty and lifestyle — important expansion segments for Wilde & Partner. They develop strategies and creative concepts for brands and create lasting relationships between brands and the media, opinion leaders and communities. The consultants work with great passion and have extensive experience in fashion, beauty and lifestyle PR. They see great value in bringing together non-tourism clients with clients from the luxury hotel industry, e.g. for special events, press trips or marketing cooperations. Influencer relations and the exact knowledge of which social media expert is best suited for which client are key to achieving sustainable success.
Our aim is to make brands shine. The Brand Communications unit uses individually tailored strategic concepts to best position companies and service providers in their market environment. We develop brands to have an unmistakable recognition value that stand out from other market participants in a targeted and sustainable manner. We achieve this through extensive SWOT analyses of the client’s competencies and through emotional storytelling, content distribution and target group-specific implementation. We adjust our measure mix to the strategic orientation — from press releases to unique PR events, from expert articles to press trips, from advertorials to influencer campaigns.