Emirates uses influencers to position itself as one of the world’s leading and most innovative airlines. Its most important multipliers include the pilot Patrick who, in addition to aviation, also specializes in fashion, fitness and lifestyle. Emirates invited him on an exclusive business class flight to Mauritius and to the lounges in Dubai and Frankfurt. The result: 56 Instagram stories about the lounge, on-board experiences and spa showers on board the Emirates’ flagship A380. Additional coverage: Instagram posts, a Facebook post, an 18-minute YouTube video about his trip and an extensive blog post about the flight and the stopover in Dubai.
For the five-star resort DAIOS COVE, Wilde & Partner organized three trips with renowned influencers from the Land Rover Experience Tour 2018. The aim was to promote offers for off-road tours with Land Rover convertibles and the special features of the luxury resort on Crete to all DAIOS COVE guests. The influencers Lena Terlutter, Kristin Hesse and Justus Hansen studied the situation on site and shared their impressions through numerous Instagram posts, stories and blog entries. In total, a range of approx. 850,000 readers and over 80 publications were achieved. Copyright: Kristin Hesse.