Deutsche Bahn subsidiary awards PR budget to Munich communications agency
Munich, January 2, 2019 (w&p) – New partner on board: Ameropa-Reisen GmbH commissions w&p Wilde & Partner with press and public relations. From 1 January 2019, the Munich-based communications experts will be speaking for the German tour operator in the markets of Germany, Austria and Switzerland. With over 500,000 travellers, Ameropa is one of the ten largest tour operators in Germany and the market leader in the city breaks segment. Based in Bad Homburg, the company distributes short trips with German or European destinations as well as worldwide rail adventure tours.
The focus of the press and public relations work for Ameropa is both the continuous exchange via the trade press in travel sales and the increase of awareness among the general public. With a mix from creative content placement in print and on-line, target group-specific medium and marketing co-operation as well as Influencer marketing the residents of Munich want to charge the mark emotional. Wilde & Partner Communications GmbH is one of the leading communications agencies in Germany and sees itself as a specialist for the sustainable positioning of brands and companies.
“With Ameropa we won a customer, which does not only have a long tradition, but also a firm size among the tour operators in the German market represent. I am very much looking forward to the cooperation and am sure that with our new creative and future-oriented impulses in communication we will be able to move the brand forward”, says Jens Huwald, Managing Partner of Wilde & Partner.
“We are delighted that Wilde & Partner, the leading PR agency in the tourism segment in Germany, has joined us with immediate effect. We are convinced that such an experienced and well networked team of PR professionals with its strategic and modern communication approach can increase our brand awareness”, comments Kai de Graaff, CEO of Ameropa-Reisen GmbH.