Initiatives for the Travel Industry
Over the past two decades, Wilde & Partner has made an excellent name for itself In the European travel industry as a highly professional PR agency with an extraordinary wealth of industry-related knowledge. Wilde & Partner no longer works exclusively for the travel industry, but the agency – which has been supporting this segment for many years in a range of innovative ways - still sees itself as an active partner of the travel sector. Since the 1990’s Wilde & Partner has been a member of both the German Association of Travel Agencies and Tour Operators (Deutschen Reisebüro und Reiseveranstalter Verband DRV). During this period the agency has been able to instigate, or act as a partner for a range of initiatives within the travel industry.
Travel Industry Club
Thomas C. Wilde was one of the initiators of the Travel Industry Club Germany founded in the autumn of 2005. The club main aim is to provide a new network platform for top decision makers from the travel industry that is fully independent of any associations or organisations. In addition to the regular events organised in Frankfurt, the Travel Industry Club presents a number of awards, including one for business journalists, which are presented at an event held on the evening prior to the opening of the ITB (Internationalen Tourismus Börse) in Berlin.
ITB Founders’ Forum
Wilde & Partner is a sponsor of the ITB Founders’ Forum and the TRAVEL ONE Founders’ Award. The ITB in Berlin - the world’s leading travel trade fair – has joined forces with the travel trade magazine TRAVEL ONE, the College of Higher Education in Worms and strategy and marketing consultants Simon, Kucher & Partners to invite people to the annual ITB Founders’ Forum at which the TRAVEL ONE Founders’ Award is presented. This new initiative aims to discover innovative business ideas, providing new impulses to the travel industry. Wilde & Partner has supported this initiative since its instigation.
Wilde & Partner Media Golf Trophy
Since the mid 1990’s, Wilde & Partner has annually hosted a golf tournament for journalists and representatives of the travel industry. The first few tournaments were staged in Kössen in Tyrol, but for the very first time in 2005 the tournament was staged in Germany, in association with the InterContinental Resort in Berchtesgaden..
