Increased know-how and business exchange opportunities for partner agencies. Shortly the network will be extended to other key markets and the promotional activities will be enhanced.
Milan, June 25th 2009 – the global communication network The Marketing Orchestra (www.themarketingorchestra.com ) celebrated its first anniversary on the 13 markets in which it is represented.
The Marketing Orchestra – Global Communication Network is a global network gathering communication agencies from all over the world specialized in tourism, transports, luxury and lifestyle. It consists of 13 agencies in 20 different markets.
During its first year of activity, The Marketing Orchestra has become a useful tool for several companies searching for a single representative to take care of their communication needs on different markets with diversified strategies. By partnering in a single network, the agencies are able to exchange opinions, know-how and skills, getting used to acting on an international level. In 2009 The Marketing Orchestra has been presented at the fairs BIT and ITB by the Italian and German agencies respectively.
“I am very satisfied with these first 12 months as a member of The Marketing Orchestra” said Massimo Martinengo, Managing Director of Martinengo – Global Marketing Communication and President of The Marketing Orchestra “I am positive that a network such as ours is the best solution for anybody with promotional and visibility needs – be it a product, a destination or a service – and willing to penetrate several markets at the same time. In addition we plan to expand to other key markets in the near future, such as Russia, Japan, India and Latin America”.
“2009 is a complex and difficult year. The situation makes it even more important to work in a structured, international way. Being in constant contact with world markets and having different reference points worldwide brought great improvement in our work and consequent advantages for our clients” says Yvonne Molek, Managing Director of Wilde & Partner and Member of The Marketing Orchestra Board of Directors.
“The Marketing Orchestra realizes an ambitious project: many highly professional agencies working together on a global level, retaining their independence. During this first year the network produced the first exchange of business, opportunities and ideas, which shows we are on the right track. For the future we plan to intensify our work as a network in addition to our promotional and visibility efforts” concluded Marc Meister, Managing Director of Sergat Espana and member of the Board of Directors of The Marketing Orchestra.
The Marketing Orchestra (www.themarketingorchestra.com ) today consists of 13 independent agencies based in Amsterdam, Athens, Barcelona, Dubai, Hong Kong, Istanbul, Lagos, London, Milan, Munich, New York , Paris, and Tel Aviv. Each agency is a leader in the respective countries in the travel, transport and tourism sectors. The Marketing Orchestra, through its members and other associates, offers integrated communication services on a global level: press & public relations, marketing, communication and sales promotion.
PUBLIC RELATIONS OFFICE AND SECRETARY
The Marketing Orchestra
Martinengo Global Marketing Communication
Via Fratelli Ruffini, 9
20123 Milano
Tel 0039 02 89032599
Fax 0039 02453632
team@themarketingorchestra.com
www.themarkeitngorchestra.com
